Entertainment Overtakes Automotive as No. 2 Sector in Interbrand Ranking
Interbrand values entertainment brands at a cumulative $332.5B, up 12.4% year-on-year, with Netflix's brand value rising 22% to rank 23rd overall.
Entertainment has overtaken automotive to become the world's second-largest business sector, according to Interbrand's latest Best Global Brands report, which values entertainment companies at a cumulative $332.5B — a 12.4% increase year-on-year. Deadline reported the findings on October 28, 2026.
Netflix posted the strongest gain among the sector's names, with its brand value up 22%. The streaming company ranks 23rd in Interbrand's overall brand ranking.
Other entertainment and platform brands in the top tier include Instagram at seventh, YouTube at tenth, Disney at 23rd, Sony at 35th and Spotify at 39th. Nintendo and PlayStation also increased their brand values in the report.
Apple tops the overall ranking, followed by Microsoft in second, Google third, Amazon fourth and Samsung fifth.
Interbrand requires brands in the report to generate significant revenue outside their home territories and to hold a Brand Strength Score of at least 50. Gonzalo Brujó is Global CEO at Interbrand.
Quick answers
Which sector is now the world's second-largest in Interbrand's ranking?
Entertainment, which overtook automotive, with a cumulative brand value of $332.5B.
How much did Netflix's brand value grow?
Netflix's brand value rose 22% in the report, and the company ranks 23rd overall.
Which brand ranks first in Interbrand's report?
Apple ranks first, ahead of Microsoft, Google, Amazon and Samsung.