Marvel TV Head Says Viewership, Not Campaigns, Drives Renewals
Brad Winderbaum urged Daredevil: Born Again fans to watch the show, saying viewership numbers are his main leverage in renewal decisions.
Marvel Television head Brad Winderbaum said fan campaigns alone may no longer be enough to influence studio decisions, urging supporters to watch Daredevil: Born Again instead, according to comingsoon.net.
Winderbaum said viewership Numbers, not social media campaigns, are the biggest Leverage he has when deciding whether to make more shows.
His comments came during a discussion about Wonder Man, which Marvel decided not to continue despite previously announcing a second season.
Background
Netflix cancelled the original Daredevil series in 2018, prompting years of fan campaigning. The revival Daredevil: Born Again brought Charlie Cox back as Matt Murdock alongside Vincent D'Onofrio as Wilson Fisk, and had a successful first season in early 2025.
In September 2025, Marvel officially renewed the series for a third season, ahead of the Season 2 premiere on Disney+ in March 2026. Marvel confirmed the third season, slated for 2027, will serve as the show's final season.
Quick answers
What did Brad Winderbaum say about fan campaigns?
He said fan campaigns alone may no longer be enough to influence studio decisions, urging fans to watch Daredevil: Born Again instead.
What does Winderbaum say is his main Leverage in renewal decisions?
He said viewership Numbers, not social media campaigns, are the biggest Leverage he has when deciding whether to make more shows.
When does Daredevil: Born Again Season 2 premiere?
It is set to premiere on Disney+ in March 2026.