Meta Restores 'Musk' Doc Ads After Refusal; Other Platforms Still Block
Meta says its rejection of paid ads for Alex Gibney's documentary 'Musk' was an error and is restoring them, while TikTok, YouTube and X reportedly still refuse the spots.
Meta has reversed course and says it will restore paid advertising for the trailer of Alex Gibney's documentary Musk, after initially refusing to run the spots. The company described the refusal as an error.
The about-face follows similar rejections from TikTok, YouTube and X, which reportedly declined the ads citing restrictions on political content. According to TechCrunch, the platforms pointed to those policies when turning down the paid promotion.
Bleecker Street, the film's U.S. distributor, is appealing the remaining rejections. The documentary premiered at the Venice International Film Festival earlier this month and holds a 100% fresh rating on Rotten Tomatoes.
Musk is set for theatrical release in the United States on October 9. Universal Pictures was reportedly hesitant to distribute the film internationally over concerns about angering the Trump administration, but later said it will release the documentary in theaters while still determining its release strategy.
Quick answers
Why did Meta refuse ads for the 'Musk' documentary?
Meta initially refused to run paid ads for the trailer, then said the refusal was an error and that the ads are being restored.
Which platforms reportedly rejected the 'Musk' trailer ads?
TikTok, YouTube and X reportedly refused to run the ads, citing restrictions on political content.
When does the 'Musk' documentary open in U.S. theaters?
It is set for theatrical release in the United States on October 9.