The Now Agency Launches Social Distribution Network With 50,000+ Publishers
The Now Agency unveils a social distribution network that turns brands' long-form content into social-native clips via more than 50,000 third-party publishers.
The Now Agency is launching a social distribution network (SDN) designed to help brands push their content to a network of more than 50,000 third-party publishers, the company announced.
The SDN will distribute podcasts, interviews, live streams, YouTube programming and other long-form content. Third-party publishers in the network will then turn that material into social-native clips and distribute them through their own channels.
The content covered by the network spans entertainment, lifestyle, sports and culture, according to the agency.
The launch points to a growing appetite among brands for distribution models that reach audiences through established publisher accounts rather than owned channels alone.
Quick answers
What is The Now Agency's social distribution network?
It is a network that helps brands push long-form content to more than 50,000 third-party publishers, which turn the content into social-native clips.
What kind of content will the SDN distribute?
Podcasts, interviews, live streams, YouTube programming and other long-form content across entertainment, lifestyle, sports and culture.
How do third-party publishers fit into the network?
They convert the long-form content into social-native clips and distribute those clips through their own channels.