Omaha Productions and Wheelhouse Invest in BBQ World Cup & Expo
The investment funds the inaugural championship season of 51 qualifying events across 13 countries, ending in Las Vegas in April 2027.
Omaha Productions and Wheelhouse have invested in the BBQ World Cup & Expo, the companies announced on October 21, 2026. The backing will fund the inaugural event and expand the competition's digital footprint, according to Deadline.
The BBQ World Cup & Expo is launching a championship season built around 51 qualifying events in 13 countries. The top 100 pitmasters will advance to the finals in Las Vegas, scheduled for April 8 to 11, 2027, where they will compete for USD 1 million.
The investment also covers the expansion of BBQ United into a year-round digital home for barbecue fans and competitors, and the launch of the Smoke Ring creator network.
David Swinghamer, founding CEO of Shake Shack, joins the venture as co-founder and partner. Advisors include Charlie Ebersol, Reed Bergman of RBB Ventures, Chad Ward of Whiskey Bent BBQ and Steve Ziff.
Peyton Manning is a co-founder of Omaha Productions, and Brent Montgomery is CEO of Wheelhouse. The BBQ World Cup & Expo was founded earlier in 2026 by CEO Scott Erdmann and President Shannon Pruitt.
Quick answers
When and where is the BBQ World Cup & Expo finals?
The finals are set for Las Vegas from April 8 to 11, 2027, with the top 100 pitmasters competing for USD 1 million.
How many qualifying events are there?
The championship season includes 51 qualifying events across 13 countries.
Who invested in the BBQ World Cup & Expo?
Omaha Productions and Wheelhouse announced the investment on October 21, 2026.