Sky to Air Originals Like The Day of the Jackal on ITV
Sky content chief Cécile Frot-Coutaz says Sky will experiment with windowing original series on ITV, including possible Premier League sport.
Sky has confirmed it will showcase original series such as The Day of the Jackal on ITV after completing its takeover of ITV's network operations. The move marks a significant shift in how Sky's premium content reaches audiences.
Sky content chief Cécile Frot-Coutaz said the company wants to experiment with windowing its original series on ITV over the coming years. She suggested Sky could air old seasons of a show like The Day of the Jackal on ITV before a new season launches, giving viewers a chance to catch up.
Frot-Coutaz also said Sky will look at putting sport on ITV, raising the possibility of Premier League football getting free-to-air exposure. That would be a major development for sports broadcasting in the UK.
ITV CEO Carolyn McCall said the company had little choice but to sell to Sky because competition is ferocious. As part of the takeover, Sky agreed a £2.1 billion output deal with ITV Studios guaranteeing shows like Love Island and Coronation Street remain on ITV until 2032.
In July, Deadline reported Sky's plans to give original series airtime on ITV. Sky previously experimented with a similar windowing strategy when it put the first four seasons of Brassic on Netflix.
Quick answers
What shows will Sky air on ITV?
Sky plans to showcase original series such as The Day of the Jackal on ITV, and may also air sports content.
How long will ITV Studios shows stay on ITV?
As part of the takeover, Sky agreed a £2.1 billion output deal with ITV Studios guaranteeing shows like Love Island and Coronation Street remain on ITV until 2032.
Why did ITV sell to Sky?
ITV CEO Carolyn McCall said the company had little choice but to sell because competition is ferocious.