Sundance Institute Names Tracy Brady Chief Marketing Officer
Brady, a former Fox Searchlight and Sony Pictures executive, will report to CEO David Linde and be based in Boulder, Colorado.
Sundance Institute has appointed Tracy Brady as its chief marketing, brand and communications officer, according to Variety. The appointment was announced on October 20, 2026.
Brady will report to Sundance Institute CEO David Linde and be based in Boulder, Colorado. She takes over communications duties from Tammie Rosen.
Brady most recently served as senior VP of communications and social impact at Green Thumb Industries. Earlier in her career she worked at Fox Searchlight Pictures, Sony Pictures Entertainment and Turner Broadcasting.
The institute is preparing for the Sundance Film Festival's move from Park City, Utah to Boulder, Colorado in 2027. The upcoming edition of the festival runs from January 21–31.
Leadership change follows Rosen's death
Rosen, the institute's communications chief, died in 2025 after a battle with cancer.
Quick answers
Who is Sundance Institute's new chief marketing officer?
Tracy Brady, formerly senior VP of communications and social impact at Green Thumb Industries.
Who does Tracy Brady report to at Sundance Institute?
She reports to CEO David Linde and is based in Boulder, Colorado.
When is the next Sundance Film Festival?
The upcoming festival runs from January 21–31.