Tyra Banks, Forbes Entertainment to Produce Jogbra Origin Film
Britt Brewer is writing the screenplay for the film, set in late-1970s Vermont and following Jogbra inventors Lisa Lindahl, Polly Smith and Hinda Miller.
Tyra Banks and Forbes Entertainment are teaming up to produce a feature film about the invention of the Jogbra, the first sports bra. The project was announced on October 21, 2026, according to Deadline.
Britt Brewer is writing the screenplay. Banks will produce and executive produce through SMiZE Productions and will also appear in the film. The next step is a search for a director and casting for the main roles.
The film is set in late-1970s Vermont and follows inventors Lisa Lindahl, Polly Smith and Hinda Miller. It is inspired by Maggie McGrath's 2020 Forbes article, "Women Supporting Women: The Inspiring Story Behind One of the 20th Century's Least-Appreciated Innovations—The Sports Bra."
Echo Lake Entertainment led packaging of the project and represents Banks, SMiZE Productions and Forbes Entertainment.
Long road from a 1977 debut
The Jogbra made its debut in 1977. Forbes published McGrath's article on the inventors in 2020. SMiZE Productions recently announced a separate feature, about nail beauty icon Sally Hansen.
Quick answers
Who is writing the Jogbra film?
Britt Brewer is writing the screenplay.
What is Tyra Banks' role in the Jogbra movie?
She will produce and executive produce through SMiZE Productions and will have a role in the film.
Who invented the Jogbra?
The film follows inventors Lisa Lindahl, Polly Smith and Hinda Miller; the Jogbra debuted in 1977.