Walmart Shares Behind-the-Scenes Look at Muppet Holiday Ad
Walton Goggins plays Ebenezer Scrooge in "A Who Knew Carol," a campaign inspired by The Muppet Christmas Carol, according to comingsoon.net.
Walmart has shared behind-the-scenes footage on Instagram from its holiday campaign, "A Who Knew Carol," in which Walton Goggins plays Ebenezer Scrooge alongside the Muppets, according to comingsoon.net.
The campaign is inspired by the 1992 film The Muppet Christmas Carol. Its commercials feature Kermit the Frog, Miss Piggy, Gonzo, Rizzo the Rat and Pepé the King Prawn, with Stephanie Beatriz playing Scrooge's cheerful niece.
In the behind-the-scenes video posted to Walmart's Instagram, Goggins finds Rizzo in a bowl of jellybeans and shouts "Rat." Randall Einhorn directed the commercial, which uses physical sets and costumes.
The campaign promotes Walmart's gift offerings, Black Friday savings and Express Delivery services, and will continue with additional videos and social media content through the holiday season.
Return to the Muppet role
Goggins previously played the Grinch in Walmart's 2025 Black Friday campaign.
Quick answers
Who plays Scrooge in Walmart's "A Who Knew Carol" campaign?
Walton Goggins plays Ebenezer Scrooge in the holiday campaign.
What is the Walmart Muppet commercial based on?
The campaign is inspired by the 1992 film The Muppet Christmas Carol.
Who directed Walmart's holiday commercial?
Randall Einhorn directed the commercial, which uses physical sets and costumes.