YouTube Says It Won't Produce Content, Stays a Distributor
At MIPCOM, YouTube's European chief Pedro Pina said the platform is a distributor and revenue-sharing partner, not a producer competing with broadcasters.
At MIPCOM, YouTube's European chief Pedro Pina said the platform is not invested in producing content, positioning it as a distributor and revenue-sharing partner rather than a producer competing with traditional broadcasters, according to deadline.com.
Pina spoke alongside RTL Deutschland CEO Stephan Schmitter and said YouTube and RTL have worked together for more than a decade.
He cited the performance of RTL's series Cobra 11 on YouTube as an example of how fandom builds on the platform.
Pina said YouTube's model shares revenue generated from content on the platform with its partners.
Background
In October 2025, RTL signed up for a YouTube tool that allows broadcasters to better surface full episodes and seasons of shows. At the Edinburgh TV Festival, Pina argued that YouTube is not a "villain" for the traditional broadcasting business.
Quick answers
What did YouTube's European chief say at MIPCOM?
Pedro Pina said the platform is not invested in producing content and described YouTube as a distributor and revenue-sharing partner rather than a producer competing with traditional broadcasters.
Who appeared alongside Pedro Pina?
Pina spoke alongside RTL Deutschland CEO Stephan Schmitter.
How does YouTube describe its revenue model?
Pina said the model shares revenue generated from content on the platform with partners.