YouTube's Pedro Pina: More Platform-Originated Films Will Enter Awards Race
At IberSeries in Madrid, YouTube's European boss Pedro Pina said more films and series originating on the platform will enter the awards conversation.
MADRID — YouTube's European boss Pedro Pina said more films and series originating on the platform will enter the awards conversation, following the success of Obsession and Backrooms. He made the remarks at the IberSeries event in Madrid.
Pina said both titles came from YouTubers and were tremendously successful this year. He added that he expects to see more YouTube-originated examples at the Emmys and Oscars in the next years.
According to Pina, YouTube is an open platform where any release model works, with some movies going theatrical first and others going global immediately. He referenced Disney co-chair Dana Walden's comments about YouTube building fans and communities around content.
Also at the event, Minerva Pictures CEO Gianluca Curti discussed plans to continue building a slate of feature films that will bow on YouTube.
In background, Portuguese pubcaster RTP partnered with YouTube on its UEFA Nations League and Women's Champions League coverage, and 3Cat, the digital arm of Catalan broadcaster TVC, coordinated the recent launch of an OTT platform with launching new verticals on YouTube. These items were previously reported and are not tied to a specific date in the facts provided.
Quick answers
What did Pedro Pina say about YouTube-originated films and awards?
Pina said more films and series originating on YouTube will enter the awards conversation, and he expects more YouTube-originated examples at the Emmys and Oscars in the next years.
Which YouTube-originated titles did Pina mention?
Pina mentioned Obsession and Backrooms, both from YouTubers, which he said were tremendously successful this year.
What did Minerva Pictures' CEO say at IberSeries?
Gianluca Curti discussed plans to continue building a slate of feature films that will bow on YouTube.