YouTube VP Predicts More YouTuber-Led Films Will Win at Box Office and Oscars
Pedro Pina, YouTube VP for EMEA, said at Iberseries & Platino Industria that more YouTuber-led films will succeed at the box office and at the Oscars.
Pedro Pina, YouTube's vice president for EMEA, said on Tuesday at Iberseries & Platino Industria that he expects more YouTuber-led films to succeed at the box office and at the Oscars.
Pina pointed to Obsession and Backrooms as examples of YouTubers who moved into cinema and had a tremendous success this year.
Earlier this year, Curry Barker's Obsession and Kane Parsons' Backrooms were released and became box office successes.
Pina said YouTube began a roughly three-year effort to explain its model to the media and entertainment industry. He also noted that the amount of content uploaded by traditional players is increasing.
The comments, first reported by hollywoodreporter.com, signal that YouTube sees its creator base as a growing pipeline for theatrical and awards-season contenders.
Quick answers
What did Pedro Pina predict at Iberseries & Platino Industria?
The YouTube VP for EMEA said he expects more YouTuber-led films to succeed at the box office and at the Oscars.
Which films did Pina cite as examples?
He cited Obsession and Backrooms as examples of YouTubers who moved into cinema and had a tremendous success this year.
What did Pina say about YouTube's outreach to the industry?
He said YouTube began a roughly three-year effort to explain its model to the media and entertainment industry.