AB180 to host G-STAR 2026 networking events in Seoul and Busan

AB180 will run a series of networking programs for game developers and publishers around G-STAR 2026, the company announced. The events span Seoul and Busan, where G-STAR 2026 is held at BEXCO from November 19 to 22.

The first is Pre-G-Star 2026: Undercover, held with Google Korea, Digital Turbine and Mistplay at Underground Gangnam in Seoul on November 12 from 18:30. Attendance is by invitation and pre-approval.

During the show, AB180, Mintygral and Remerge will jointly run the Borderless Growth Lounge at Hollys Busan Centum City from November 19 to 20, with one-on-one coffee chats and a brunch seminar. The chats focus on AB180's Airbridge mobile measurement partner solution, covering PC, console and cross-platform performance measurement, marketing analytics cases, MMP adoption and migration, and ways to use Airbridge AI. The brunch seminar on November 20 from 11:00 to noon covers user acquisition, analytics and retargeting strategies, with AB180 presenting on concept growth testing before launch.

On November 20 from 17:00 to 20:00, AB180, Mobidays and Personal-i will co-host a G-STAR networking dinner at Paradise Hotel Busan, including a panel talk on Chinese game companies' marketing experience in the Korean market.

AB180's CEO said game companies need to design user acquisition, performance measurement and re-engagement strategies together to keep growing in the global market, according to gamemeca.com.