Amazon Launches Alexa Tablets, Drops Fire Branding

Amazon announced a new line of tablets called Alexa Tablets, dropping the Fire branding that has been used for its tablets for the last 15 years, according to The Verge. The lineup includes three devices: the Alexa Tablet 8, the Alexa Tablet 11, and the Alexa Tablet 12 Pro. All three models go on sale October 14th.

The Alexa Tablet 8 features an 8.7-inch screen and starts at $229.99. The Alexa Tablet 11 has an 11-inch screen and starts at $329.99. The most expensive model, priced at $549, features a Nanomatte display created in partnership with Corning.

The Alexa Tablet 12 Pro starts at $499 and is 6.5mm thick, weighing 550 grams. It offers 8 or 16 gigabytes of RAM and 128 or 256 gigabytes of storage, and runs on a MediaTek Dimensity 8400 processor. Its 12.5-inch display has a 2800 x 1840 resolution, a 120Hz refresh rate, and 500 nits of brightness.

All three tablets run Android with Google Play support. Amazon has been working on the LLM-powered version of its assistant, Alexa Plus, for the last few years, and the Alexa Tablet has been two and a half years in the making, according to Amazon's SVP in charge of hardware and Alexa, Panos Panay.