Amazon reportedly plans 'World Product Graph' to keep shoppers on site
Internal documents cited by The Verge describe an October 1, 2027 launch date for the project, which Amazon says may not reflect current plans.
Amazon is reportedly working on a project called "World Product Graph" that would gather product information from across the internet, including items Amazon does not sell, according to The Verge on November 13. The effort is aimed at keeping shoppers searching on Amazon instead of leaving for Google or Reddit.
According to the report, internal documents list an October 1, 2027 launch date for the project. Amazon responded that draft or older documents may contain incomplete information and that such brainstorming materials do not necessarily reflect its current plans.
The project would sit alongside Amazon's existing shopping tools. The company already shows links to products from outside sellers through "Shop Direct," a feature introduced last year, and it operates an AI shopping assistant now called "Alexa for Shopping."
The internal documents reportedly state that many answers from the assistant, formerly named Rufus, are factually incorrect or incomplete — a gap a broader product dataset could be intended to address.
Quick answers
What is Amazon's World Product Graph?
It is a reported Amazon project that would collect product information from across the internet, including items not sold on Amazon, to keep shoppers searching on Amazon's site.
When would the project launch?
Internal documents cited by The Verge list an October 1, 2027 launch date, though Amazon says draft documents do not necessarily reflect current plans.