Bose acquires Skullcandy, will run it as separate brand
Bose did not disclose the purchase price. Skullcandy will keep operating from Park City, Utah, under its own name.
Bose has acquired Skullcandy and will operate it as a separate brand inside its consumer audio business, according to engadget.com. Bose did not disclose the purchase price in the press release announcing the deal.
Skullcandy will continue to run from Park City, Utah, where it was founded. Bose said the brand will get access to its technology and resources to support growth.
The company framed the acquisition as a way to reach Skullcandy's audience in sports, gaming, music and fitness.
The two companies already have a working relationship. In recent years Skullcandy has released several "Sound by Bose" products, including the recent Skullcandy Crusher 1080 headphones.
Bose, led by CEO Lila Snyder, says it has been in the audio business for more than 60 years.
Quick answers
How much did Bose pay for Skullcandy?
Bose did not disclose the purchase price in its press release announcing the acquisition.
Will Skullcandy remain a separate brand?
Yes. Bose will run Skullcandy as a separate brand within its consumer audio business, and Skullcandy will keep operating from Park City, Utah.