BRILS to turn Michigan subsidiary into US robot assembly base

BRILS plans to expand its Michigan subsidiary, BRILS USA LLC, from sales and technical support into a robot assembly and production base, the company said. The move is intended to respond to US regulations on foreign-made advanced robots, according to VentureSquare.

The company will prioritise manufacturing unmanned forklifts and low-profile autonomous mobile robots (AMRs) in Michigan before adding physical AI robot products. It also plans to build a parts supply chain with North American partners and raise the share of US-made components.

BRILS will promote its BRILS S/W Navigation driving software and its FMS fleet management system in North America, with North American automotive parts manufacturing sites named as a key market. The company is in discussions on AMR supply with electric vehicle and auto parts makers in the Rust Belt region, and is considering a local production base in Europe over the longer term.

The Grand Rapids subsidiary was established in April 2026, and in July 2026 the FCC added foreign-produced advanced robots to its Covered List, according to BRILS. In September 2026, the BRILS CEO and the Michigan governor discussed local investment, hiring and R&D cooperation.

US exports reached about $3.71 million in the first half of 2026, or 41.3% of total revenue, and cumulative exports to North America total about $15.04 million. Earlier work included a November 2025 contract with medical device company AirLife for an automated medical oxygen tube packaging system and a January 2026 robot solution project for a new-car bumper production line in Tennessee.