Coupang: Korean SMEs in Taiwan export program grew 81%

Coupang said the 30-odd small Korean companies in its joint overseas expansion support program saw their Taiwan transaction value rise about 81% year-on-year between April and December of last year, according to techm.kr. The company said it will keep expanding that export support.

Two participants illustrate the scale of the change. Storage goods brand Branden said its Taiwan transaction value through October of this year was about 70 times higher than a year earlier, while mobile accessory maker Shinji Moru reported growth of about 2.8 times over the same period.

Coupang said it helped more than 50 small and mid-sized companies export through various overseas expansion programs last year, and that more than 10,000 Korean small merchants currently sell to Taiwan through its platform. More than 300,000 small merchants in Korea sell on the platform overall, with their transaction value growing more than 20% year-on-year, the company said.

Logistics build-out behind the numbers

Coupang began Rocket Delivery in Taiwan in 2022 and has expanded its logistics facilities there since. Rocket Delivery is currently available in about 70% of Taiwan, the company says. In April 2026, Coupang opened its fourth smart logistics center in Taoyuan, Taiwan.

Coupang was designated a specialized trading company by Korea's Ministry of Trade, Industry and Energy in 2024, and last year received a ministerial commendation for contributing to Korean SMEs' entry into Taiwan. Branden joined Coupang's Taiwan Rocket Delivery in the second quarter of last year.