Dongkook Pharmaceutical seeks name change to DK Centellian
Dongkook Pharmaceutical is pursuing a rebrand to DK Centellian, which would be its first name change since 1982. Overseas sales of its Centellian24 brand jumped 566% in the second quarter.
Dongkook Pharmaceutical is pushing to change its company name to 'DK Centellian', according to inews24.com. The move would mark the company's first name change in 44 years, since it last became Dongkook Pharmaceutical in 1982.
The company is expanding overseas in healthcare and beauty businesses. Centellian24, its beauty brand, saw overseas sales rise 566% year on year in the second quarter. The brand's Madecacream recently surpassed cumulative sales of 100 million units.
Centellian24 was launched in 2015 and released the wrinkle-improving cosmetic Madecacream. In 2023, the beauty device Madecaprime was launched.
The company's overseas push has included placing Centellian24 products in Japan's Don Quijote, Loft, and Matsumoto Kiyoshi stores in April. It expanded into the U.S. in May via Ulta Beauty, in June via Nordstrom, and in July via Costco.
Background
In 1968, founder Kwon Dong-il established the trading company UEC. In 1974, Jungwon Pharmaceutical and UEC merged, after which the company continued to use the UEC name. It changed its name to Dongkook Pharmaceutical in 1982.
Quick answers
What is the new name Dongkook Pharmaceutical is pursuing?
The company is pursuing a change of its name to 'DK Centellian'.
When was Dongkook Pharmaceutical's last name change?
The last name change was in 1982, 44 years ago.
How much did Centellian24's overseas sales grow?
Centellian24's second-quarter overseas sales rose 566% year on year.