Google to livestream 2026 MAMA AWARDS on YouTube, use Gemini in production
Under the partnership announced on October 30, 2026, Google's AI Gemini will assist with pre-promotion planning, the opening video and highlight stages.
Google announced on October 30, 2026 a partnership with the K-pop awards ceremony 2026 MAMA AWARDS, according to IT Donga. Under the deal, the ceremony will be livestreamed globally on YouTube alongside the event's existing broadcast and OTT channels.
Google's AI model Gemini will be used in producing the show, including planning pre-promotion content, the opening video and the highlight stages.
The partnership also adds a genre award, titled "BEST MUSIC VIDEO with YouTube", presented in collaboration with YouTube.
Viewers will be able to watch YouTube Music playlists and Music Station content around the ceremony and interact through live chat and Shorts. Google noted that livestream availability may be limited in some regions depending on local broadcast rights and transmission conditions.
The 2026 MAMA AWARDS is scheduled for November 20, 2026. The show is organized by CJ ENM and hosted on its music channel Mnet.
Quick answers
Where can I watch the 2026 MAMA AWARDS?
The ceremony will be livestreamed globally on YouTube in addition to its existing broadcast and OTT channels, though availability may be limited in some regions depending on local broadcast rights and transmission conditions.
When is the 2026 MAMA AWARDS?
The ceremony is scheduled for November 20, 2026.
How is Gemini involved in the 2026 MAMA AWARDS?
Gemini, Google's AI model, will be used in producing the ceremony, including pre-promotion content planning, the opening video and highlight stages.