Hyundai CEO: We Only Want a Level Playing Field
José Muñoz said at the 2027 Tucson reveal that Hyundai has no strategy for Chinese imports entering the US market.
At the reveal of the 2027 Hyundai Tucson in New York City, Hyundai CEO José Muñoz said the company only asks for a level playing field, according to The Verge. Muñoz added that Hyundai has not developed a strategy specifically for the possibility of Chinese imports entering the US market.
Muñoz pointed to Hyundai's $5.8 billion investment in Louisiana to produce green steel as an example of vertical integration in the US.
Chinese automakers expand in Europe
Chinese automakers have expanded rapidly in Europe, taking market share from Volkswagen, Volvo, and Mercedes. In the US, steep tariffs and laws prohibiting cars with Chinese software have made it nearly impossible to sell Chinese vehicles.
President Donald Trump has said he would be open to Chinese automakers building manufacturing plants in the US if they hire American workers.
Quick answers
What did Hyundai CEO José Muñoz say about a level playing field?
At the reveal of the 2027 Hyundai Tucson in New York City, Muñoz said the company only asks for a level playing field.
Does Hyundai have a strategy for Chinese imports entering the US market?
Muñoz said Hyundai has not developed a strategy specifically for the possibility of Chinese imports entering the US market.