Instagram's Edits App Adds AI Creative Assistant for Creators
Instagram says its standalone Edits app will include an AI creative assistant that pulls account data and suggests changes to posts. Free up to a usage limit, then Meta One.
Instagram announced on Wednesday that its standalone Edits app will include an AI "creative assistant" that gives creators feedback and suggestions on their posts.
The assistant pulls data from a user's Instagram account and offers suggestions on what to change. Creators can ask it open-ended questions about trends, video performance, and audience engagement.
According to Instagram, the tool draws on metrics including likes, views, video retention, and shares to shape its advice.
The feature is free for creators up to a usage limit. After that, "power users" can buy a Meta One subscription for more usage.
Context
In 2025, YouTube initially announced an AI-powered dashboard with AI editing and A/B testing capabilities. Earlier this month, the author wrote about what happens when everyone optimizes their content.
Quick answers
What is Instagram's Edits AI creative assistant?
It is an AI tool in the standalone Edits app that pulls data from a user's Instagram account and offers suggestions on what to change, answering open-ended questions about trends, video performance, and audience engagement.
How much does the Edits AI assistant cost?
It is free for creators up to a usage limit. After that, power users can buy a Meta One subscription for more usage.
What metrics does the assistant use?
Instagram says it uses metrics including likes, views, video retention, and shares.