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Intel details five custom chip models at Seoul AI summit

Marcus Lawrence of Intel's Central Engineering Group gave the keynote at COEX, outlining collaboration ranging from turnkey design to adapting existing products.

Intel presented a purpose-built custom silicon strategy and five customer collaboration models at the 2026 Intel AI Summit Seoul, held at COEX in Samseong-dong, Seoul, on November 12, according to techm.kr.

Marcus Lawrence, head of Custom Silicon GTM in Intel's Central Engineering Group, delivered the keynote. The five models span from turnkey design to adapting existing Intel products for customer needs.

The company said it can integrate its CPU, GPU and x86 compute IP into customer designs, and can support moving designs developed on other processes to its foundry while optimizing power, performance and area.

Intel described Korea as a market with memory, advanced manufacturing, investment momentum, a semiconductor ecosystem and active startups suited to custom AI chip cooperation.

Quick answers

What did Intel announce at the 2026 Intel AI Summit Seoul?

Intel presented a purpose-built custom silicon strategy and five collaboration models for customers, ranging from turnkey design to adapting existing Intel products.

Where and when was the 2026 Intel AI Summit Seoul held?

It was held at COEX in Samseong-dong, Seoul, on November 12.

Who gave the keynote?

Marcus Lawrence, head of Custom Silicon GTM in Intel's Central Engineering Group.

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