JP Morgan: iPhone 18 Pro Demand Tops iPhone 17 Pro
JP Morgan says the latest production cut is a normal post-launch adjustment and forecasts around 8.5 million iPhone Duo sales this year.
Analysts at JP Morgan published a note stating that demand for Apple's iPhone 18 Pro models is stronger than demand for the iPhone 17 Pro models a year earlier, according to gsmarena.com. The note also describes a recent cut in component orders as a typical adjustment following a major iPhone launch.
JP Morgan attributes the production adjustment to Apple's split launch strategy, rather than to weakening consumer interest. The bank's note confirms that demand for the iPhone 18 Pro models in China is higher than it was for the iPhone 17 Pro models in the same period a year ago.
JP Morgan expects iPhone revenue to fall 2% because of the absence of the standard iPhone 18 from this year's lineup. The non-Pro models are planned for early next year, leaving the Pro versions to carry the current sales window.
Foldable forecast
The note forecasts that the foldable iPhone Duo will sell around 8.5 million units before the end of the year. Global foldable shipments are expected to be between 20 million and 27 million units this year, a range that puts the projected iPhone Duo figure in context.
Apple launched the iPhone 18 Pro and iPhone 18 Pro Max in September. The iPhone 17 Pro generation is still selling strongly even though it is no longer available through Apple.com. The iPhone Duo, Apple's first foldable, will become available next week.
Quick answers
What did JP Morgan say about the recent iPhone production cut?
JP Morgan analysts described it as a typical adjustment after a big iPhone launch, attributing it to Apple's split launch strategy.
How many iPhone Duo units does JP Morgan expect to be sold this year?
Around 8.5 million units before the end of the year.
Why does JP Morgan forecast a 2% drop in iPhone revenue?
The note cites the absence of the standard iPhone 18 from this year's lineup.