Kakao Style Opens Zigzag Express Pop-up in Seoul

Kakao Style opened the Zigzag Express pop-up store at Anderson S Seongsu in Seongsu-dong, Seoul, on October 15, 2026, according to techm.kr. The pop-up runs for three days starting October 16.

The store displays about 640 products from 50 Zigzag shopping malls and includes a total of 10 fitting zones. The first floor, called the Style Zone, presents products from 39 shopping malls organized by themes such as daily casual, feminine, ALL SIZE, vintage casual, street casual and modern chic. The second floor, the Exclusive Store Zone, features 11 Zigzag-exclusive shopping malls selected for price competitiveness, quality, style and fandom.

Visitors can scan QR codes on product tags to go directly to the product detail page. All products shown at the pop-up can be delivered the next day via Zigzag's Jikjin Delivery service. The Sasaek shopping mall debuted its products through Jikjin Delivery for the first time at this pop-up store.

Pre-registration for the pop-up sold out in one day with over 4,000 registrations.

In 2025, Realcoco recorded over 20 billion won in sales on Zigzag alone. In June of this year, Jikjin Delivery transaction value in the shopping mall category rose 20% compared with the same month last year, and the number of shopping malls newly joining Jikjin Delivery increased 15% compared with January of this year.