Naver, Kakao open product recommendation tools to more users
Naver added Store Content to Smart Store on October 14, while Kakao opened its Curator feature in KakaoTalk Gift a day earlier.
Naver introduced a "Store Content" feature to Smart Store on October 14, allowing sellers to build pages that combine images, video, products, coupons and shopping live streams, according to digitaltoday.co.kr.
A day earlier, on October 13, Kakao opened a "Curator" feature in KakaoTalk Gift that lets any Gift member create product links and share them on blogs, YouTube and Instagram. Both moves widen who can recommend products on the two platforms.
Kakao is running a promotion that pays a total 9% commission until December to encourage early participation in Curator. The company previously ran a pilot "Talk Affiliate" test linking KakaoTalk short-form creators with Gift products.
Naver's Shopping Connect affiliate service had more than 190,000 participating creators and over 3.4 million products as of August this year. In July this year, creator rewards on Shopping Connect grew about 3.5 times year-on-year.
In the second quarter of this year, combined transaction value for Talk Biz commerce, including Gift and Talk Deal, was 2.7 trillion won, up 9% year-on-year. Self-purchase transactions within Gift rose 39% over the same period.
Quick answers
What is Naver's Store Content feature?
It is a Smart Store feature introduced on October 14 that lets sellers build pages combining images, video, products, coupons and shopping live streams.
What is Kakao's Curator feature?
A KakaoTalk Gift feature opened on October 13 that lets any Gift member create product links and share them on blogs, YouTube and Instagram.
How much commission does Kakao pay for Curator?
Kakao is paying a total 9% commission until December to encourage early participation.