Naver Pay to link NFT tourism passes to Jeju payments in 2027
The company also plans a global Npay service for foreign visitors to Korea in the first half of 2027, according to bloter.net.
Naver Pay said it aims to launch a service in 2027 that links NFT digital tourism passes in Jeju to coupons and payments at merchants equipped with its Connect offline payment terminals, according to bloter.net. Tourists would be able to use coupons stored in NFTs at local merchants while earning Npay points.
The company is also preparing a global Npay service targeting the first half of 2027, which would offer booking, transport and payment services to foreign visitors to Korea.
The NOWDA NFT digital tourism pass, operated by Naver Pay in Jeju, has issued about 350,000 passes. As of September 2026, about 1.2 million Npay wallets had been issued and roughly 3.2 million NFT artworks had been minted through the wallet.
On October 16, 2026, the opening day of the National Sports Festival, 12,871 NFT tickets were issued via the Npay wallet. Naver Pay plans to expand NFT ticket links with regularly held sports events such as K League in 2027, and to add community and benefits features for NFT ticket holders.
Quick answers
When will Naver Pay link NFT tourism passes to Connect terminals in Jeju?
Naver Pay aims to launch the service in 2027, letting tourists use NFT-stored coupons at local merchants while earning Npay points.
How many NOWDA NFT tourism passes have been issued?
About 350,000 passes have been issued for the Jeju service.
When is the global Npay service planned?
Naver Pay is targeting the first half of 2027 for a global Npay service offering booking, transport and payment to foreign visitors to Korea.