Samsung to Hold In:Security 2026 Partner Conference in Frankfurt

Samsung Electronics announced it will hold a European partner security conference called 'In:Security 2026' in Frankfurt, Germany, in mid-October 2026, according to etnews.com.

The event's main agendas will cover changes in the threat landscape, regulatory compliance, and device management security. Samsung will also present how Tizen OS, the Knox security platform, and commercial display solutions contribute to signage security.

Samsung said its approach centers on end-to-end security spanning hardware, OS, CMS, and remote management.

It is unusual for Samsung Electronics to hold a security event dedicated to a specific product category for regional partners.

Signage Security in Focus

Digital signage security has drawn attention after several incidents. In April 2025, pro-Palestinian messages appeared on menu boards and drive-through screens at about 300 Mary Brown chicken franchise stores in Canada after attackers breached an external signage supplier's system. In October 2025, false alerts reading 'suicide bombing risk, evacuate immediately' appeared on Los Angeles bus stop displays instead of arrival times, with LA Metro stating an external vendor's CMS was breached.

According to Research and Markets, the global digital signage market is projected to grow from $29.22 billion in 2024 to $57.78 billion in 2033, a 7.9% annual average growth rate. Omdia reported that Samsung Electronics held 35.2% of the commercial display market by sales volume last year, ranking first for 17 consecutive years, with annual sales exceeding 2.5 million units. Samsung has driven the spread of SoC signage that runs without a separate media player, leveraging Tizen.