Samsung asks suppliers to cut Q4 smartphone deliveries by 20% to 30%
A Money Today report cites rising memory chip prices and says Samsung is struggling to break even on smartphones.
Samsung has asked its suppliers to reduce smartphone deliveries for the fourth quarter by 20% to 30%, according to a Korean-language report from Money Today citing industry sources. The report attributes the request to rising semiconductor and memory prices.
An insider quoted in the report said Samsung is finding it difficult to break even on smartphones. The company has not publicly commented on the report.
The report does not specify which models or volumes are affected.
The memory price surge, often called the "RAMpocalypse", began being widely discussed about a year ago and initially hit high-end PCs.
Higher prices across the lineup
Earlier this month, Samsung raised U.S. prices across its A-series phones. The Galaxy A17 5G, launched at $199.99, received its second price hike in a matter of months and is now listed at $269.99, about 35% above its launch price. Samsung's A-series arrived in the U.S. market in 2019 and has long been positioned below the $200 price point.
In February, Samsung raised prices of the Galaxy S26 lineup, and then again last week. Apple raised prices across its iPhone lineup last month.