Phones

Samsung Taps Thierry Henry for Welcome to Foldables Campaign

Samsung partners with former France striker Thierry Henry for a European ad campaign promoting the Galaxy Z Fold8, Fold8 Ultra, and Flip8.

Samsung announced a partnership with former French footballer Thierry Henry for a new advertising campaign called Welcome to Foldables, according to gsmarena.com. The campaign promotes the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8.

Henry stars in the campaign, which consists of a series of videos showing how each foldable adapts to different lifestyles. The push will run across Europe.

The Galaxy Z Fold8, Fold8 Ultra, and Flip8 launched in July.

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