Snap Taps Robert Downey Jr. for SPECS AR Glasses Role
Robert Downey Jr. becomes Honorary Chief Customer Experience Officer for Snap's SPECS and fronts a series of short original episodes.
Snap has partnered with Robert Downey Jr., who becomes Honorary Chief Customer Experience Officer for its new SPECS augmented reality glasses, according to Deadline. The company announced the partnership on October 20, 2026.
As part of the role, Downey Jr. is launching a collection of short original episodes promoting SPECS. The episodes will be available on the SPECS website and YouTube, with new episodes added over time, and they show applications for workspaces, golf, entertainment and artistic skills.
The partnership makes its broadcast debut during the New York Knicks vs. Philadelphia 76ers Tip-Off game on the day of the announcement. An original episode will also air during Game 1 of the World Series on Friday, October 23.
In his honorary position, Downey Jr. will help shape Lens experiences, develop original content and collaborate on hardware and in-person experiences.
Downey Jr. previously portrayed Tony Stark, also known as Iron Man, in the Marvel Cinematic Universe. He says he has tested nearly every wearable tech product released in the past 20 years.
Quick answers
What is Robert Downey Jr.'s role at Snap?
He is Honorary Chief Customer Experience Officer for SPECS, Snap's new augmented reality glasses.
Where can I watch the SPECS episodes with Robert Downey Jr.?
The short original episodes are available on the SPECS website and YouTube, with new episodes added over time.
When did the SPECS partnership debut on broadcast?
It debuted during the New York Knicks vs. Philadelphia 76ers Tip-Off game on October 20, 2026, with an original episode also airing during Game 1 of the World Series on Friday, October 23.