Sony to Skip CES 2027, Ending Six-Decade Run
Sony will not exhibit at CES 2027, its first absence since the show began in 1967, as the company shifts focus to entertainment and creator tech.
Sony will not attend CES 2027, marking its first absence from the trade show since the event began in 1967. Neither the company nor its affiliates plan to exhibit, a Sony spokesperson confirmed.
The spokesperson said the decision reflects a focus on entertainment, intellectual property, and technology geared to support creators.
Sony did not have a booth at this year's CES, but used the event to present a joint venture with Honda showcasing the Afeela electric vehicle.
The company has traditionally used its CES keynote to preview upcoming technology and products, often with PlayStation hardware updates. Former PlayStation president and CEO Jim Ryan revealed the PlayStation 5 logo at CES in 2020, and Sony announced the PlayStation VR2 and Horizon: Call of the Mountain at the show in 2022.
Sony has also been largely absent from in-person gaming industry conferences, including Gamescom last month. It has not attended Gamescom since 2019 and instead relies on digital showcases such as State of Play. Nintendo and Xbox had a strong presence at this year's Gamescom, where Nintendo hosted two booths and the exhibition area was fully booked.
Quick answers
When did Sony last attend CES?
Sony did not have a booth at this year's CES, and its next absence will be CES 2027, its first since the event began in 1967.
Why is Sony skipping CES 2027?
A Sony spokesperson said the decision reflects a focus on entertainment, intellectual property, and technology geared to support creators.
What has Sony announced at CES before?
Jim Ryan revealed the PlayStation 5 logo at CES in 2020, and Sony announced the PlayStation VR2 and Horizon: Call of the Mountain at CES in 2022.