Sony to Skip CES 2027, Ending Decades-Long Run
Sony will not hold a press conference or show products at CES 2027, as the company shifts focus to entertainment, IP and creator technology.
Sony will not hold a press conference or display products at CES 2027, marking the company's withdrawal from a show where it has long been a fixture. The Japanese electronics giant said it is placing greater emphasis on entertainment, intellectual property and technology that supports creators.
The move follows a reduced presence at CES 2026, where Sony did not have its own booth. An Afeela EV prototype from Sony Honda Mobility was still on the show floor, but the joint venture has since scrapped the Afeela project, with both companies saying they would review the venture's direction.
Sony has also handed its Bravia TV brand to TCL, further narrowing the consumer hardware footprint it once showcased in Las Vegas. Meanwhile, the PlayStation division has been expanding into peripherals such as monitors, headphones and speakers.
Nikkei first reported Sony's exit from CES. The company has not announced an alternative event or timeline for its next product showcase.
Quick answers
Will Sony attend CES 2027?
No. Sony will not hold a press conference or show products at CES 2027.
Why is Sony skipping CES?
Sony said it is placing greater emphasis on entertainment, intellectual property and technology supporting creators.
What happened to the Afeela EV?
Sony Honda Mobility scrapped the Afeela EV project, and the companies said they would review the joint venture's direction.