Zigzag's Seongsu Pop-Up Draws 4,000 Pre-Reservations
The ZIGZAG EXPRESS store in Seongsu showcased about 640 products from 50 shopping malls over two days, with entry limited to timed slots.
Zigzag held its ZIGZAG EXPRESS pop-up store at Anderson C Seongsu in Seongdong-gu, Seoul on October 16 and 17, bringing together about 640 products from 50 representative shopping malls on the platform. According to bloter.net, pre-reservations opened in the app on October 7 and all same-day slots were fully booked.
A company representative said pre-reservation applicants numbered more than 4,000. Entry was limited to between 50 and 100 people at a time, with visitors admitted in 30-minute reservation slots.
Two floors, six themes
The first-floor Style Zone grouped 39 shopping malls into six themes: daily casual, feminine, all-size, vintage casual, street casual and modern chic. The second floor housed the Solo Store Zone, where 11 shopping malls exclusive to Zigzag each had their own space.
Visitors could try items in one of 10 fitting rooms, pay at the counter and collect purchases at a ground-floor pickup zone. QR codes next to the racks let shoppers check other colours or sizes and order through the app.
Zigzag is operated by Kakao Style. The company said its Jikjin Delivery weekend transaction amount rose 30% year-on-year from January to May this year, while overall transactions rose 20%. Brand fashion Jikjin Delivery transactions grew 37% in the first half of the year, and rose 25% in July and 23% in August.
Quick answers
When was the ZIGZAG EXPRESS pop-up store held?
It ran on October 16 and 17 at Anderson C Seongsu in Seongdong-gu, Seoul.
How many products were on display at the Zigzag pop-up?
About 640 products from 50 representative Zigzag shopping malls.
Did the Zigzag pop-up require a reservation?
Yes. Pre-reservations opened in the app on October 7, and all same-day slots were fully booked. A company representative said applicants numbered more than 4,000.