Dentsu, Kodansha Partner to Bring Manga IPs to Americas
Dentsu becomes the central contact for brands seeking Kodansha IP tie-ins in North and South America, covering sponsorships, events, and fan experiences.
Dentsu has partnered with Kodansha to give clients in North and South America access to Kodansha's intellectual properties, the companies announced. The deal positions Dentsu as the central point of contact for brand marketers seeking sponsorships, tie-in campaigns, live events, and fan experiences.
Kodansha's catalog includes major franchises such as Attack on Titan, Ghost in the Shell, and Blue Lock. The publisher launched its manga distribution service K manga in May 2023 and established Kodansha Studios in Hollywood in November 2025 with director Chloé Zhao and producer Nicolas Gonda.
Dentsu, founded in Tokyo in 1901, operates in 120 countries and territories. The company created Dentsu Anime Solutions in July 2023 to expand its anime-related business.
The partnership aims to connect global brands with Japanese manga properties through campaigns and events across the Americas. According to animenewsnetwork.com, the agreement makes Dentsu the primary contact for these activities.
Quick answers
What does the Dentsu-Kodansha partnership cover?
It gives clients in North and South America access to Kodansha IPs for sponsorships, tie-in campaigns, live events, and fan experiences, with Dentsu as the central point of contact.
Which Kodansha properties are involved?
The partnership covers Kodansha's intellectual properties, including franchises such as Attack on Titan, Ghost in the Shell, and Blue Lock.
When did Dentsu establish Dentsu Anime Solutions?
Dentsu established Dentsu Anime Solutions in July 2023.