NMG Hosts G3 Seoul Forum 2026 on PC and Console Marketing
Next Media Group held the G3 Seoul Forum 2026 with Gamesight and Discord on October 16, where speakers discussed global PC and console game marketing.
Next Media Group (NMG) held the G3 Seoul Forum 2026 at L Tower in Seocho-gu, Seoul on October 16 together with Gamesight and Discord, according to inven.co.kr. The forum focused on global expansion of PC, console and cross-platform games.
Speakers from Krafton and German publisher PLAION shared hands-on marketing experience at the event. A Discord APAC account manager moderated the session, and a Krafton growth marketing manager spoke for the publisher.
Influencer spending and platform reach
Gamesight manager Yu Ha-neul said global publishers spend around 40% of their budget on influencer marketing for PC and console games. Discord manager Yu Yeong-eun said Discord has about 200 million monthly active users, 96% of whom are gamers.
NMG director Lee Sang-ki said premium paid games costing $40 or more take about 9 days on average to convert. He also said Steam review ratings correlate with conversion, with 'Very Positive' games converting about 2.8 times better than 'Mixed' ones.
Quick answers
When and where was the G3 Seoul Forum 2026 held?
It was held on October 16 at L Tower in Seocho-gu, Seoul.
Who hosted the G3 Seoul Forum 2026?
Next Media Group (NMG) hosted it together with Gamesight and Discord.
What did Gamesight say about influencer marketing budgets?
Gamesight manager Yu Ha-neul said global publishers spend around 40% of their budget on influencer marketing for PC and console games.