Honor of Kings Leads 2026 H1 Chinese IP Revenue Ranking
Honor of Kings topped the ranking with about 16.46 billion yuan, while POP MART's LABUBU was the only non-game Chinese IP in the top 10, according to Chinese media.
Honor of Kings ranked first in a Chinese IP revenue ranking for the first half of 2026, with estimated revenue of about 16.46 billion yuan, according to the Chinese IP and entertainment industry outlet Leibao. The ranking, published on October 27, 2026, was compiled by the outlet and covers the world's highest-earning IPs.
Other Chinese game IPs also placed in the top five. Peacekeeper Elite ranked fourth with about 10.06 billion yuan, and Genshin Impact was fifth with an estimated 8.11 billion yuan after platform fees. POP MART's THE MONSTERS (LABUBU) came in 10th with about 4.45 billion yuan, making it the only Chinese non-game IP in the top 10.
Among toy and collectible companies, LEGO reported first-half 2026 revenue of 41.9 billion Danish kroner, up 21 percent year on year, with net profit rising 32 percent to 8.6 billion kroner. The world's top five toy and collectible companies by revenue were LEGO, Bandai Namco, POP MART, Hasbro and Mattel, all above 10 billion yuan in first-half 2026 sales.
POP MART's the Star Man IP reached first-half 2026 sales of about 2.65 billion yuan, up 580.6 percent year on year, ranking 17th. In a previous article on the 2025 highest-earning IP ranking, Leibao noted that neither Nezha nor LABUBU made the list.
Quick answers
Which IP topped the 2026 first-half Chinese IP revenue ranking?
Honor of Kings ranked first with estimated revenue of about 16.46 billion yuan.
Where did Genshin Impact and Peacekeeper Elite place?
Peacekeeper Elite ranked fourth with about 10.06 billion yuan, and Genshin Impact ranked fifth with about 8.11 billion yuan after platform fees.
What was the only non-game Chinese IP in the top 10?
POP MART's THE MONSTERS (LABUBU) ranked 10th with about 4.45 billion yuan.