Report names games most at risk of losing players to Grand Theft Auto 6
Open World's risk assessment flags Call of Duty, Battlefield, Apex Legends, Fortnite, EA Sports FC and NBA 2K as most exposed at launch.
Gaming consultancy Open World has published a risk assessment identifying which games are most likely to lose players to Grand Theft Auto 6 during the game's launch window, according to gamesindustry.biz.
The assessment names Call of Duty, Battlefield, Apex Legends, Fortnite, EA Sports FC and NBA 2K as the titles most exposed to player departures when Grand Theft Auto 6 launches. Survey data cited in the report indicates that 69% of PC and console gamers plan to play the game.
Counter-Strike 2 was flagged as an outlier. The report notes it is not available on console and shows lower stated intent to play Grand Theft Auto 6 at launch.
Open World recommends that teams avoid major content updates or paid marketing during the Grand Theft Auto 6 launch window. It also advises tracking adoption, share-of-time loss, lapse and return rather than following a fixed calendar.
Pre-order estimates
Sensor Tower estimates 6.08 million digital pre-orders of Grand Theft Auto 6 in the US as of October 13, worth $594 million. The game is described as launching next month.
Quick answers
Which games could lose players to Grand Theft Auto 6?
Open World's assessment names Call of Duty, Battlefield, Apex Legends, Fortnite, EA Sports FC and NBA 2K as the titles most likely to lose players at launch.
How many US digital pre-orders does Grand Theft Auto 6 have?
Sensor Tower estimates 6.08 million US digital pre-orders as of October 13, worth $594 million.
What does Open World recommend for other publishers?
Open World recommends avoiding major content updates or paid marketing during the launch window and tracking adoption, share-of-time loss, lapse and return.