Fans Drive #SaveMassEffect Billboard Past EA Headquarters
We are Mass Effect parked a mobile billboard outside EA and EA Sports HQ in Redwood City on November 6, 2026, with more planned.
A fan group calling itself We are Mass Effect drove a mobile billboard truck carrying the #SaveMassEffect message past the EA and EA Sports headquarters in Redwood City, California, on November 6, 2026, according to IGN. The truck displays a QR code and the address for SaveMassEffect.com.
The campaign is not stopping there. The group plans a second mobile billboard near BioWare's former offices on November 7, 2026, and a final billboard around The Game Awards ceremony next month, set to run for about four hours.
We are Mass Effect is also finishing a video for N7 Day featuring Mass Effect fans, actors and contributors, including Jennifer Hale and Mark Meer, the two voice actors behind Commander Shepard. The group is promoting an N7 Play Day aimed at boosting Steam player numbers for Mass Effect: Legendary Edition, and plans to send cupcakes decorated in N7 colors to EA's Redwood City headquarters the following week.
Kala Elizabeth, who organises the billboard and fundraising efforts and works as a content creator, is among those behind the campaign.
Background
EA shut down BioWare a few weeks before the billboard appeared, and has put Mass Effect games on hold, according to the article. An earlier #SaveMassEffect billboard ran for a day in New York City's Times Square, and a petition urging EA to let the franchise continue has gathered more than 300,000 signatures. Save Mass Effect graffiti was reportedly spray-painted outside an EA office building in Madrid, while another office was decorated with tombstones representing shuttered studios.
Quick answers
Where did the #SaveMassEffect billboard truck appear?
It was driven outside the EA and EA Sports headquarters in Redwood City, California, on November 6, 2026.
What else is We are Mass Effect planning?
A second mobile billboard near BioWare's former offices on November 7, 2026, a billboard around The Game Awards running for about four hours, an N7 Day video, an N7 Play Day for Mass Effect: Legendary Edition, and N7-colored cupcakes sent to EA's Redwood City headquarters.
Who is behind the campaign?
The fan group We are Mass Effect; Kala Elizabeth organises the billboard and fundraising efforts.