Neon's Korean Genre Film Stalls Below $10M Domestic
The South Korean genre film has plateaued at the domestic box office, falling short of $10 million after about 20 days and dropping 80% in its third weekend.
Neon's South Korean genre film has plateaued at the domestic box office, falling short of the $10 million mark after roughly 20 days in theaters. The film plummeted by 80% in its third weekend domestically, according to Collider.
The steep drop signals a quick fade for a title that arrived with strong international credentials. Earlier this year, the film premiered in competition at the Cannes Film Festival and grossed more than $35 million in its home country before debuting domestically in September.
Those numbers made the film one of the year's most visible South Korean exports, but the domestic run has not followed the same trajectory. A third-weekend decline of 80% is unusually sharp for a specialty release, suggesting the film burned through its core audience quickly.
A high bar for Korean cinema in the U.S.
The comparison point remains Parasite. In 2020, that film won the Best Picture Academy Award and became the biggest foreign-language title in domestic box-office history with over $50 million.
No South Korean release has come close to that benchmark since, and Neon's latest title now looks unlikely to change that. The film's final domestic total will depend on how much it can hold in the weeks ahead.
Quick answers
How much has Neon's South Korean genre film made at the domestic box office?
It has fallen short of the $10 million mark after about 20 days in theaters.
How far did the film drop in its third weekend?
It plummeted by 80% in its third weekend domestically.
How does it compare to Parasite?
Parasite won the Best Picture Academy Award in 2020 and became the biggest foreign-language title in domestic box-office history with over $50 million.