AB180, Karrot host app marketing seminar ahead of Black Friday
The joint session combined Karrot ads with AB180's Airbridge measurement tool and presented test results from a one-week campaign comparison.
AB180 and Karrot held a joint seminar on app marketing strategies that combine Karrot ads with AB180's mobile measurement partner solution Airbridge, the companies said ahead of Black Friday and the year-end season. The session was titled "From Black Friday to Year-End: App Marketing That Turns the Season into Revenue," according to datanet.co.kr.
The seminar presented methods for pairing Karrot's advertising inventory with Airbridge measurement. In August 2026, AB180 became the first among mobile measurement partners to support Karrot ad-spend integration in Airbridge, allowing ad costs and install and purchase performance to be compared in a single dashboard.
Test data on landing screens
The companies cited a one-week test that used identical ad creatives but different landing screens. The product detail page recorded roughly 3.2 times the purchase conversion rate of the promotion page and about 69% lower ad cost per purchase.
Speakers included Karrot sales manager Woo Yeon-jae and AB180 business development manager Lee Jin-seong. AB180 ad efficiency team leader Jeong Jin-hwa took part in a panel talk.
Quick answers
What did AB180 and Karrot present at the seminar?
Methods that combine Karrot ads with AB180's Airbridge measurement solution, along with results from a one-week test comparing landing screens.
When did Airbridge add Karrot ad-spend integration?
In August 2026, when AB180 became the first mobile measurement partner to support it.