Apple CEO Ternus Rejects AI Lag Claims, Vows Active AI Use
In a Wired interview reported by TechCrunch, John Ternus said Apple will use AI actively in new products but will not ship AI for its own sake.
Apple CEO John Ternus has rejected outside assessments that Apple has fallen behind in the AI race, saying the company will actively use AI in new products but will not release AI simply for the sake of it. TechCrunch reported the remarks on the 31st local time, citing an interview with Wired's Steven Levy.
Ternus said Apple does not want to put out AI for AI's sake. If done properly, he said, people should not need to think about whether something comes from AI or from existing software.
He framed the measure of success around the product itself: the important thing, he said, is whether the company made something people really love.
Asked about AI agents that could make apps unnecessary and potentially affect Apple's ecosystem, Ternus said life could become really convenient. He added that making products is a very human and personal job that Apple loves.
Long tenure, new role
Ternus, a long-serving Apple executive, officially took office as CEO in early September. Over the past few years, Apple has often been assessed as lagging in the AI competition.
Quick answers
What did Apple CEO John Ternus say about AI?
He said Apple will actively use AI in new products but does not want to put out AI for AI's sake, and that the key question is whether the company made a product people really love.
Where did John Ternus make the remarks?
In an interview with Wired's Steven Levy, reported by TechCrunch on the 31st local time.