Big Wave Robotics names Ha Yeon-heun to lead North America push
Ha Yeon-heun, a former Applied Intuition early member, will build a dedicated North American organization and target large manufacturers.
Big Wave Robotics appointed Ha Yeon-heun as head of its North American operations, the company said on November 3, 2026, in a move aimed at speeding up its expansion in the region. The industrial Physical AI company said the hire is intended to support the building of North American business bases and the growth of its business there.
Big Wave Robotics plans to strengthen its local business capabilities through its US subsidiary in Michigan and target large customers in key North American manufacturing industries. Ha is tasked with building a strategic sales system for those large customers, according to datanet.co.kr.
His responsibilities also include expanding strategic partnerships within the global robotics and Physical AI ecosystem, and building a dedicated North American organization to improve the company's business operating systems.
The company said Ha will work on strengthening the competitiveness of its Physical AI platform Hyper Foundry through cooperation with Silicon Valley technology firms and US big tech companies, and will pursue entry into the US humanoid robot ecosystem.
CEO Kim Min-kyo said the company will establish its Physical AI-based platform business model in the North American market. Ha previously led go-to-market strategies and B2B sales at Bosch, Aptiv and Hyundai Mobis, and was an early member of US unicorn Applied Intuition, where he led business development and strategic partnership expansion in next-generation mobility.
Quick answers
Who is Big Wave Robotics' new head of North American operations?
Ha Yeon-heun, who previously worked at Bosch, Aptiv and Hyundai Mobis and was an early member of Applied Intuition.
What will Ha Yeon-heun do at Big Wave Robotics?
He will build a strategic sales system for large North American manufacturers, expand robotics and Physical AI partnerships, build a dedicated North American organization and work on Hyper Foundry and the US humanoid robot market.