DataLize CSO Touts 39 AI Agents at Digital Marketing Insight 2027
DataLize says its organic marketing runs on 39 AI agents and 38 automated tasks without a dedicated marketer, presented at the Seoul event.
DataLize CSO Park Min-sung delivered a keynote at Digital Marketing Insight 2027 on the 13th, presenting the company's internal AI transformation case studies under the title "The era of opening dashboards is over: AI that goes to work in the client's Slack," according to tech42.co.kr.
The event was held at El Tower in Yangjae-dong, Seoul, under the theme "AI, rewriting everything in business."
DataLize stated that its organic marketing operations run with 39 AI agents and 38 regular automated tasks without a dedicated marketer. The company built an internal platform where non-developers can create AI agents by writing work instructions, based on Amazon Web Services' AgentCore Runtime.
Park also presented Semantic Layer and Ontology as key technologies for ensuring the accuracy of AI analysis.
Separately, DataLize's own analysis of 880 client companies for January to September of this year found that about 50% of cases with a revenue drop of 10% or more were mainly due to a decline in visitors. Among 669 client companies that experienced revenue declines more than twice, 78% had a different main cause at each decline point.
At the end of 2025, DataLize declared a company-wide AX transformation and redefined its internal work systems and job roles. Park led change by developing small tools himself, such as an email signature generator, commute management, and an OKR dashboard.
Quick answers
What did DataLize's CSO present at Digital Marketing Insight 2027?
Park Min-sung gave a keynote titled "The era of opening dashboards is over: AI that goes to work in the client's Slack," sharing the company's internal AX case studies.
How many AI agents does DataLize use for organic marketing?
DataLize stated that its organic marketing operations run with 39 AI agents and 38 regular automated tasks without a dedicated marketer.
What technology did DataLize use to build its internal AI agent platform?
The platform, which lets non-developers create AI agents by writing work instructions, is based on Amazon Web Services' AgentCore Runtime.