Discord Launches Ads Manager, Renames Video Quests
Discord announced Ads Manager for campaign forecasting and bidding, and rebranded its video ad format to Video Quests Reserve.
Discord announced Discord Ads Manager, a platform that lets advertisers manage campaigns on Discord in one place. The tool supports forecasting, building campaigns with objective-based bidding, and monitoring campaign performance.
Discord Ads Manager is currently available to select advertisers, with self-service access planned for early 2027. The company also said the updates will lead to expanded user targeting.
Separately, Discord is renaming its Video Quests ad format to Video Quests Reserve. The company describes Video Quests Reserve as a premium, reservation-based offering for high-impact brand moments.
The changes mark a further build-out of Discord's advertising business. Discord debuted in 2015 and did not have ads until 2024, when it launched Quests. It had been showing Video Quests ads to browsers in a beta format, with limited testing on its mobile apps.
In January, Discord made a confidential IPO filing, according to a Bloomberg report citing anonymous sources. Ars Technica reported the Ads Manager and Video Quests Reserve announcements.
Quick answers
What is Discord Ads Manager?
It is a platform for managing ad campaigns on Discord in one place, with forecasting, objective-based bidding, and performance monitoring.
When will Discord Ads Manager be available to all advertisers?
It is currently available to select advertisers, with self-service access planned for early 2027.
What is Video Quests Reserve?
It is the new name for Discord's Video Quests ad format, described as a premium, reservation-based offering for high-impact brand moments.