Meta Unveils AI Creator Marketing Hub With 110,000 Korean Creators
Meta's Kim Sujeong outlined AI-driven ad targeting and a creator recommendation tool at the Futuring 26 conference in Seoul on October 28.
Meta presented its AI-driven creator marketing strategy at the Futuring 26 social marketing conference, held at Amoris Yeoksam in Gangnam-gu, Seoul on October 28, according to techm.kr. A client solutions manager at Meta spoke at the event as a speaker.
The company is automating ad targeting and bidding with AI. Its Creator Marketing Hub recommends creators suited to brands, with AI applied to the process, and about 110,000 domestic creators are registered in the hub.
The tool lets advertisers find creators by keyword, content type and viewer characteristics. Meta also recommends content from creators' existing posts that is expected to perform well as ads.
Meta introduced a product tagging feature that lets consumers move from Reels to a purchase page, along with an ad feature that shows creators' live broadcasts to users beyond their followers.
The speaker said creative marketing is becoming a business infrastructure rather than a marketing tool.
Quick answers
What is Meta's Creator Marketing Hub?
It is a Meta tool that recommends creators suited to brands, with AI applied to the process. Advertisers can search by keyword, content type and viewer characteristics.
How many creators are registered in the Creator Marketing Hub?
About 110,000 domestic creators are registered, according to Meta's presentation at Futuring 26.
Where was Futuring 26 held?
At Amoris Yeoksam in Gangnam-gu, Seoul, on October 28.