Naver to rebrand Incheon's Inspire Arena as Naver Arena from December
The three-year naming deal also covers facial-recognition entry, AR navigation and Naver Pay Connect terminals at the venue in Yeongjong-gu, Incheon.
Naver has agreed with Inspire Resort to rename the Inspire Arena, a multi-purpose indoor venue in Yeongjong-gu, Incheon, as "Naver Arena" for three years starting in December, according to inews24.com.
Under the partnership, the two sides will cooperate on on-site technology services, including facial-recognition entry and authentication and AR navigation. Naver Pay Connect payment terminals are also planned to link online and offline services at the venue.
The deal adds to Naver's push to expand its offline touchpoints this year, which includes its first dedicated membership festival, featuring booth experiences and artist performances. Naver membership subscribers have a 95% retention rate.
Earlier venue deal with Riot Games
Previously, Naver secured naming rights to LoL Park in Jongno-gu, Seoul, from Riot Games and renamed it "Chzzk LoL Park" for five years from this year through 2030. The venue features Chzzk-branded seats and an operations booth.
Quick answers
When will the Inspire Arena in Incheon be called Naver Arena?
The Naver Arena name applies for three years starting in December under the agreement with Inspire Resort.
What services will Naver provide at Naver Arena?
The partners will cooperate on facial-recognition entry and authentication services, AR navigation and Naver Pay Connect payment terminals.
When did LoL Park become Chzzk LoL Park?
Naver acquired the naming rights from Riot Games and renamed the venue Chzzk LoL Park for five years from this year through 2030.