OpenAI launches beta Business Hub for company profiles in ChatGPT
Companies can verify product details and, if eligible, build a dedicated agent that answers ChatGPT users' questions, OpenAI told TechCrunch.
OpenAI released a beta version of Business Hub on November 10, 2026, giving companies a way to manage how their information appears inside ChatGPT, according to TechCrunch.
Companies can create a profile in Business Hub and verify or edit details about their products and services. Eligible businesses can also build a dedicated business agent that handles questions from ChatGPT users about the company or what it sells.
The hub offers a limited set of basic metrics, including profile views, company mentions and website clicks.
Access to the features requires a verified company profile. OpenAI has not disclosed the specific verification process, but Benji Shomair, the company's vice president of monetization, said several verification methods will be used depending on the market and the type of company.
OpenAI had previously added cart and direct-purchase features to ChatGPT and weighed a fee-based revenue model, but ended those features in March 2026 after they failed to gain wide adoption.
Quick answers
What is OpenAI's Business Hub?
It is a beta tool that lets companies create and verify a profile, edit product and service information shown in ChatGPT, and track basic metrics such as profile views and website clicks.
Can companies build an agent in ChatGPT?
Yes. Eligible companies can build a dedicated business agent that answers ChatGPT users' questions about the company and its products.
How do companies get verified for Business Hub?
A verified profile is required to use the features. OpenAI has not disclosed the process, though vice president of monetization Benji Shomair said several methods will be used depending on the market and company type.