Palette launches "Don't Prompt, Start Palette" campaign for Korean-context AI
Palette says its platform targets Korean-specific expressions and cultural context, and is offering 600 free credits to new sign-ups.
Palette announced on November 2 the launch of a public campaign called "Don't Prompt, Start Palette" to promote its AI platform, according to aitimes.com. The company said the campaign is aimed at users who want an AI service tuned to Korean rather than generic prompting.
Palette says its AI focuses on understanding Korean-specific expressions and cultural context and on generating answers that match user intent. As part of the push, the company is offering 600 free credits to users who sign up on its official website.
Palette also plans to release a campaign video on its official YouTube channel and to expand user participation, and said it is preparing a "national pricing plan" program intended to make the AI easily accessible.
The company is separately carrying out a project for the Korea Creative Content Agency under the Ministry of Culture, Sports and Tourism on AI agent-based Korean cultural commentary and multilingual subtitle generation.
In October 2026, Palette claimed that its Palette AI scored higher on Korean comprehension than foreign AI services in a survey study conducted by natural language processing company Sistran. The comparison figure comes from Palette's own account of the study.
Quick answers
What is Palette's "Don't Prompt, Start Palette" campaign?
It is a public campaign Palette announced on November 2 to promote its AI platform, which the company says is built around Korean-specific expressions and cultural context.
Does Palette offer free credits?
Yes. Palette is offering 600 free credits to users who sign up on its official website.