SOOP Q3 2026 revenue hits 105.7 billion won as ad sales climb
Operating profit at the South Korean streaming platform rose 15% quarter-on-quarter to 14.5 billion won, with content-type advertising up 54.6%.
SOOP reported consolidated revenue of 105.7 billion won and operating profit of 14.5 billion won for the third quarter of 2026, the company disclosed on October 30, 2026. Operating profit rose 15% from the previous quarter, while net profit increased 21% quarter-on-quarter to 10.6 billion won.
Advertising was the fastest-growing line. Total advertising revenue reached 36.8 billion won in the quarter, up 35.4% from the prior quarter, and content-type advertising jumped 54.6% quarter-on-quarter to 19.5 billion won. The company cited game and esports programming including FC Online and the VALORANT VCT Roadshow as advertising content, according to techm.kr.
SOOP said it will unveil a major UI/UX overhaul at the end of the year and roll the redesign out in stages from next year. It also plans to officially launch its integrated marketing brand in the first quarter of 2027.
Fourth-quarter content lineup
For the fourth quarter, the platform is planning esports content around the ASL league and the LoL World Championship.
The earnings follow the company's previous-quarter revenue of 103.8 billion won. In September 2026, SOOP cancelled 306,375 treasury shares, equal to 2.7% of total issued shares, and it maintains a policy of paying cash dividends of at least 25% of consolidated net profit.
Quick answers
What were SOOP's Q3 2026 results?
Consolidated revenue of 105.7 billion won and operating profit of 14.5 billion won, with net profit at 10.6 billion won.
How much did SOOP's advertising revenue grow?
Total advertising revenue was 36.8 billion won, up 35.4% quarter-on-quarter, while content-type advertising rose 54.6% to 19.5 billion won.
When will SOOP's new marketing brand launch?
SOOP plans to officially launch its integrated marketing brand in the first quarter of 2027.