TikTok launches Must Eat restaurant guide inside its app
The guide draws on more than 40 million posts and comments and lets users filter by cuisine, price, rating and location.
TikTok announced an in-app restaurant guide called "Must Eat" on October 31, 2026, adding a dining discovery tool to its video platform. The feature compiles restaurant recommendations and curated lists from more than 40 million posts and comments, according to TechCrunch.
Users can browse restaurants in the guide by city and filter results by cuisine, price, rating and location.
The launch extends TikTok beyond social media into local discovery, a space long served by services such as Yelp and Google Maps. TikTok has in recent years introduced a range of in-app features outside its core feed, including TikTok Shop, TikTok GO, TikTok Pay and TikTok GamePlan.
Earlier, in August 2026, Bloomberg reported that TikTok was developing a feature for sending money via direct messages, and in March 2026 Reuters reported that the company had applied to Brazil's central bank to operate as a fintech company offering lending and payment services.
Quick answers
What is TikTok's Must Eat?
It is an in-app restaurant guide that compiles recommendations and curated lists using more than 40 million posts and comments.
How can users filter restaurants in Must Eat?
They can browse by city and filter by cuisine, price, rating and location.
When did TikTok announce Must Eat?
TikTok announced the feature on October 31, 2026.